Wrapping up his four-day trip to Italy and France, Iranian President Hassan Rouhani on Thursday added French automaker PSA Peugeot Citroën and aircraft giant Airbus to a growing profile of European companies seeking to return to Iran.

Iranian President Hassan Rouhani in Paris on Thursday as part of a European trip to drum up business deals. (Pool photo by Michel Euler/via AP)
The quick bids for footholds in Iran — less than two weeks after international sanctions were rolled back — reflect the eagerness in Europe to tap into the large Iranian consumer market and get a head start on potential rivals from the United States and elsewhere.